🌾 History of Tejasvi Kisan Mart

Village to Market • Market to the World • Farmer to Entrepreneur

Tejasvi Kisan Mart (TKM) is not merely a retail store concept. It is a rural business ecosystem designed to connect farmers, FPOs/FPCs, SHGs, rural women, youth and local entrepreneurs with production, processing, branding, marketing and consumer markets.

Tejasvi Kisan Mart was started in 2022 with the vision that a farmer should not remain limited to the role of a producer. A farmer can also become a processor, brand owner, trader, distributor and active participant in the market.

Today, the Tejasvi Kisan Mart concept is evolving towards a comprehensive Farmer Business Ecosystem Platform built around the principle:

> “Farmer to Entrepreneur • Producer to Consumer • Village to Market • Market to the World.”

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1. 🌱 The Beginning — 2022

The journey of Tejasvi Kisan Mart began in 2022 with a simple but important question:

> Why should farmers remain only producers when they can also participate in processing, branding, marketing and trade?

In the traditional agricultural supply chain, a farmer often produces an agricultural commodity and sells it to a local trader. The product may then pass through several stages before reaching the consumer.

The value chain can look like:

Farmer → Local Trader → Wholesale Market → Processor → Brand → Retailer → Consumer

Tejasvi Kisan Mart was conceptualized to create a more organized alternative:

Farmer → FPO/FPC → Collection → Processing → Branding → Tejasvi Kisan Mart → Consumer

The objective was not simply to establish shops, but to build a system through which rural producers could participate in a larger part of the agricultural value chain.

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2. 🤝 From Social Organization to Farmer Business Ecosystem

The development of Tejasvi Kisan Mart is connected with the broader rural and organizational work of Tejasvi Sangathan.

Tejasvi Sangathan began its organizational journey in 2012, working around rural communities, farmers, youth and social development.

Over time, an important practical realization emerged:

> Organizing farmers is important, but organizing their business activities and connecting them with markets is equally important for long-term economic development.

This thinking contributed to the development of Tejasvi Kisan Mart as a market-oriented initiative.

The objective gradually expanded from:

Farmer Organization

to:

Farmer Business Organization

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3. 🌾 FPOs/FPCs at the Centre of the Model

A major part of the Tejasvi Kisan Mart concept is based on Farmer Producer Organizations (FPOs) and Farmer Producer Companies (FPCs).

An FPO/FPC can play a much larger role than simply bringing farmers together.

A commercially active FPO/FPC can potentially undertake:

Collective procurement

Collection and aggregation

Primary processing

Value addition

Packaging

Branding

Marketing

Distribution

Retail

B2B trade

Consumer sales

Tejasvi Kisan Mart seeks to connect these activities with an organized market network.

The basic model:

FPO/FPC + Production + Processing + Branding + Marketing + Retail Network = Farmer Business Ecosystem

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4. 🏪 The Store Is More Than a Retail Shop

A Tejasvi Kisan Mart store is envisioned not merely as a conventional retail outlet.

It can perform three important functions.

① Retail Centre

A place where products produced by farmers, FPOs/FPCs and SHGs can reach consumers.

② Collection & Procurement Centre

The store can also become a local point for collecting or purchasing suitable products produced by farmers and rural entrepreneurs.

③ Market Linkage Centre

Local products can move through the network:

Village → Store → FPO/FPC → Processing & Branding → Wider Market

This creates an opportunity to connect small rural producers with organized markets.

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5. 🧺 Bringing Village Products to the Market

Rural India has thousands of locally produced products that often struggle to reach organized markets.

These may include:

Rice

Pulses

Flour

Gram flour

Mustard oil

Groundnut oil

Millets

Jaggery

Honey

Pickles

Murabba

Juices

Spices

Moringa products

Traditional food products

Vegetables

Handcrafted and rural products

The Tejasvi Kisan Mart model aims to provide a structured route for such products:

> Local Production → Aggregation → Processing → Packaging → Branding → Market

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6. 🚜 Moving Farmers Higher in the Value Chain

Increasing production alone is not the only objective.

An important part of the model is to increase farmer participation in the value chain.

Traditional chain

Farmer → Trader → Wholesale Market → Processor → Brand → Retailer → Consumer

Proposed TKM ecosystem

Farmer → FPO/FPC → Collection → Processing → Packaging → Branding → Tejasvi Kisan Mart → Consumer

The intention is to enable farmer organizations to participate in more stages of the value chain.

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7. 🔄 FPO-to-FPO Business

Another important concept associated with Tejasvi Kisan Mart is FPO-to-FPO trade.

Different regions of India specialize in different agricultural products.

For example:

One region may produce rice.

Another may produce pulses.

Another may produce mustard.

Another may produce millets.

Another may produce honey.

Another may produce spices.

Another may produce fruits.

Another may produce processed food products.

Instead of every FPO operating only within its own local market, FPOs can potentially become customers and suppliers for one another.

Thus:

> One FPO can become a market for another FPO.

This creates the foundation for an inter-state farmer business network.

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8. 🇮🇳 Expansion of the FPO Network

Over time, the Tejasvi Kisan Mart initiative expanded its engagement with FPOs and farmer organizations across different parts of India.

According to the organization's latest stated figures, Tejasvi Kisan Mart has direct connectivity with approximately 7,500 FPCs across all Indian states.

Monitoring committees have also been formed in 22 states as part of the broader organizational network.

The purpose is to develop not merely a chain of shops, but a wider farmer-to-market business network.

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9. 🏪 Development of the Physical Store Model

After developing the network concept, the next important step was to test the model through physical stores.

The pilot phase developed into a model of 10 stores across four states within approximately one year.

The pilot involved:

9 FPOs

1 SHG

This demonstrated the possibility of connecting farmer organizations and women's self-help groups directly with a structured retail and market platform.

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10. 🌾 Inclusion of SHGs

Tejasvi Kisan Mart also recognizes the important role of Self-Help Groups (SHGs) in rural economic development.

Women-led groups often produce:

Pickles

Spices

Food products

Papad

Murabba

Processed agricultural products

Handcrafted products

A market network can help such groups move from small-scale production toward organized commercial activity.

Therefore, the model is intended to connect:

Farmers + FPOs/FPCs + SHGs + Rural Entrepreneurs + Consumers

within one ecosystem.

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11. 🏭 The Vision of Village-Level Cottage Industries

The long-term concept goes beyond opening stores.

The vision includes encouraging village-level cottage and micro-processing industries based on locally available agricultural resources.

For example:

Rice-producing village

Rice → Cleaning → Processing → Packaging → Branded Rice

Wheat-producing village

Wheat → Flour Mill → Packaging → Branded Flour

Mustard-producing village

Mustard → Oil Processing → Bottling → Branded Mustard Oil

Amla-producing village

Amla → Juice/Murabba/Processed Products → Packaging → Market

Millet-producing village

Millets → Flour → Snacks/Pasta/Noodles → Packaging → Market

The broader objective is:

> “Value addition closer to the place of production.”

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12. 🏢 Building FPCs as Farmer Business Organizations

One of the central ideas behind Tejasvi Kisan Mart is to encourage FPOs/FPCs to evolve from being merely farmer organizations into organized farmer businesses.

An FPC can potentially operate:

Collection centres

Processing units

Packaging units

Brand operations

Warehouses

Distribution

Retail stores

Online sales

B2B trade

For example, if different directors or members of an FPC establish different processing units, the FPC can develop multiple branded products under one organized business ecosystem.

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13. 👨‍🌾 From Farmer to Entrepreneur

The philosophy of Tejasvi Kisan Mart can be summarized as:

> A farmer should not be limited to producing agricultural commodities. The farmer can also participate in processing, branding, marketing and entrepreneurship.

The envisioned progression is:

Producer → Aggregator → Processor → Brand Owner → Trader → Entrepreneur

This is one of the core ideas behind the Tejasvi Kisan Mart model.

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14. 👥 Opportunities for Rural Youth

The expansion of the store network also creates opportunities for rural youth to participate in the rural economy.

The proposed ecosystem includes roles such as:

GKM – Gram Krishi Mitra

Marketing Executive

Team Leader

Area Sales Manager

Volunteer

Store Operator

Distributor

Franchise Partner

Associate Institution

The objective is to create opportunities for rural youth not only as employees but also as participants in the rural business network.

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15. 📦 Product Portfolio

Over time, the product concept of Tejasvi Kisan Mart has expanded to cover a wide range of farmer and rural products.

Food Grains

Rice

Pulses

Besan

Chakki Atta

Multigrain Atta

Oils

Cold-pressed Mustard Oil

Groundnut Oil

Coconut Oil

Millets

Millet flour

Millet pasta

Macaroni

Sewai

Noodles

Ragi products

Natural Products

Organic Jaggery

Honey

Moringa products

Processed Food

Pickles

Murabba

Juices

Vinegar

Other Products

Spices

Vegetables

Soap

Detergent

Phenyl

Rural and locally produced products

The objective is to create a marketplace where products from different regions can reach consumers through one connected network.

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16. 🏷️ Creating Rural Brands

A farmer's product should not necessarily remain an anonymous commodity.

The model encourages a value-added journey:

Production → Quality → Processing → Packaging → Branding → Marketing

This can allow FPOs/FPCs and rural producer groups to build their own product identity and participate in organized markets.

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17. 🏪 “One District – One Store”

A major expansion concept is:

> “One District – One Tejasvi Kisan Mart Store.”

Under this concept, every district can potentially have a dedicated market point connecting:

Local FPO products

Products from nearby villages

Products from other districts

Products from other states

The district store can become a bridge between local production and wider consumer markets.

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18. 💼 Franchise-Based Expansion

To expand the network, Tejasvi Kisan Mart has developed a franchise-oriented approach.

The proposed structure includes different levels such as:

Regional Franchise

District Franchise

Block Franchise

Store Operator

Associate Institution

The basic idea is:

> Local institutions operate local businesses while becoming part of a larger Tejasvi Kisan Mart network.

This can allow local entrepreneurship and centralized market connectivity to work together.

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19. 🏢 Associate Institution Model

In 2026, another expansion concept was developed around the Associate Institution Model.

The proposed hierarchy includes:

Village → Block → Tehsil → District → Mandal → Region → Pradeshik Store

Associate Institutions can participate in store expansion, investment, stock availability and local market development at their respective levels.

This creates a potential multi-level rural business network.

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20. 📈 Investment-to-Stock Business Structure

One proposed feature of the franchise model is to provide approximately 1.5 times the investment value in initial stock.

For example, where a defined investment level is applicable, the initial stock provision is structured at approximately one-and-a-half times the investment value.

The purpose is to enable a franchise store to begin operations with meaningful inventory and business capacity rather than starting as an empty retail outlet.

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21. 🌐 The 2026 Stage

By 2026, Tejasvi Kisan Mart had evolved from an initial rural market concept into a broader farmer-business ecosystem initiative.

The latest organizational figures stated by the initiative include:

🇮🇳 FPC Connectivity

Approximately 7,500 FPCs

🗺️ State-Level Structure

Monitoring committees in 22 states

🏪 Pilot Stores

10 stores

🌎 Pilot States

4 states

🤝 Participating Organizations

9 FPOs + 1 SHG

The expansion continues with the objective of connecting more farmer organizations, rural entrepreneurs, SHGs and consumers.

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22. 🔗 The Complete Tejasvi Kisan Mart Ecosystem

The long-term ecosystem can be represented as:

🌱 VILLAGE

Farmers + Women + Youth + Rural Entrepreneurs

⬇️

👨‍🌾 FPO/FPC/SHG

Organization & Collective Production

⬇️

🧺 COLLECTION

Aggregation of Local Products

⬇️

🏭 PROCESSING

Value Addition

⬇️

📦 PACKAGING

Quality Packaging

⬇️

🏷️ BRANDING

Farmer/FPO Brand Development

⬇️

🛒 TEJASVI KISAN MART

Retail & Market Network

⬇️

🚚 DISTRIBUTION

District → State → National Market

⬇️

👨‍👩‍👧‍👦 CONSUMER

Direct Market Access

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23. 🎯 Long-Term Vision

The long-term vision can be understood at different levels:

Every Village

Local production + cottage industries

Every Block

Collection + local market network

Every District

Tejasvi Kisan Mart store

Every State

Connected FPO/FPC ecosystem

National Level

A wider organized market for farmer products

The overarching vision is:

“Village to Global”

Farmer to Entrepreneur

Producer to Consumer

Village to Market

Market to the World

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📜 Tejasvi Kisan Mart — Journey at a Glance

Year Major Development

2012 Beginning of the broader Tejasvi Sangathan organizational journey

2022 Tejasvi Kisan Mart initiative started

2023–24 Expansion of the FPO/FPC network and farmer-market concept

2024 Development of FPO-linked market and store models

2025 Expansion of FPO dialogue and FPO-to-FPO business concept

2026 Store franchise, Associate Institution and rural business network models expanded

Present Approximately 7,500 FPC connectivity, monitoring structure in 22 states and 10 pilot stores across 4 states

Future Village-level processing, district-level stores, national farmer-product network and global market linkage

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🌾 The Core Philosophy

The entire Tejasvi Kisan Mart concept can be summarized in one statement:

> “A farmer should not remain only a producer. The farmer should become an active participant in the entire agricultural value chain—from production and processing to branding, marketing and the consumer market.”

The practical model:

FARMER → FPO/FPC → COLLECTION → PROCESSING → BRANDING → STORE → MARKET → CONSUMER

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🌟 About Tejasvi Kisan Mart

Tejasvi Kisan Mart was started in 2022 and is jointly operated by Tejasvi Sangathan Nyas and Universal Sonanchal Farmer Association (FPO).

Its journey began with the objective of connecting farmers and rural producers with markets. Over time, the concept expanded toward an integrated ecosystem connecting FPOs/FPCs, SHGs, farmers, rural women, youth, entrepreneurs, processing units, brands, stores and consumers.

The ultimate objective is not simply to sell farmer products, but to build a system where:

> Production happens in villages, value addition happens closer to farmers, FPOs/FPCs build businesses and brands, Tejasvi Kisan Mart provides market access, and farmers become active participants in the value chain.

🌾 TEJASVI KISAN MART

“Village to Global • Farmer to Entrepreneur • Producer to Consumer”